Learn how to create, launch, and sell a digital product quickly — even if you’re starting from scratch. I’ll show you step-by-step how I did it and the platform I used to sell it.

Watch the Video: How I Made & Sold a Digital Product in 5 Hours

Why Digital Products Are One of the Best Online Businesses

Digital products are highly profitable, easy to scale, and can be created in just a few hours. Popular examples include:

• Website templates

• Color grading LUTs for photos and videos

• Video courses

• Social media content packs

When I first started selling digital products, I had no idea what I was doing. But over two years, I developed a framework that allows me to launch products and make money from day one.

In this blog post, I’ll walk you through my process — from idea to first sale — using a real example of a product I built and sold in just 5 hours.

Step 1: Product Preparation

Every successful digital product saves time for your customers. People want something they can use immediately.

For this launch, I chose a color grading LUT bundle. To ensure a smooth launch, I created a pre-launch checklist:

✅ Product Prep Checklist:

• Choose a product name

• Prepare digital deliverables

• Design the product logo and cover image

• Write the product description and pricing

• Set up the product page

• Prepare the digital storefront (contact info, terms, etc.)

• Enable payment options

Step 2: Packaging the Product

The goal is to make the product a complete no-brainer for customers.

For this product, the bundle includes:

• Color grading LUTs for videos and photos

• 100 ready-to-use aesthetic images for social media

• Bonus: Viral Carousels Mastery course for Instagram growth

All together, this bundle is priced at just $17, creating an irresistible offer.

Step 3: Building Your Digital Product Store on Sellfy

I’ve tried multiple platforms for selling digital products, but Sellfy is my favorite because:

• All-in-one platform: store hosting, payments, email marketing

• Low fees: keep more of your profit

• Easy setup: no coding required

Setting Up Your Store

1. Add New Product – Upload your files, title, description, and select category

2. Store Settings – Customize store name, branding, and domain

3. Payment Settings – Connect Stripe or PayPal

4. Product Categories – Organize products

5. Invoice Settings – Customize invoices and tax info

6. Marketing Tab – Add discounts, upsells, email campaigns, and affiliates

Step 4: Launching Your Digital Product

I used a 72-hour launch strategy:

Day 1: Send email + Instagram story

Day 2: Follow-up email

Day 3: Urgency emails + Instagram story

Even without a large audience, this strategy works if you pair your product with evergreen content like YouTube tutorials.

Step 5: First Sales & Results

• First Sale: Just hours after posting the video

• 24 Hours: $187

• 48 Hours: $340

• 72 Hours: $408

These numbers demonstrate that you don’t need a huge audience to start making sales with digital products.

Why I Recommend Sellfy

Sellfy made this launch simple and stress-free:

• Drag-and-drop editor for quick setup

• Automatic multi-language translation

• Built-in email marketing and affiliate tools

Try Sellfy for free today (Get 50% off the yearly plan)

Key Takeaways

1. Digital products can be created and sold quickly

2. Focus on value and immediate usability

3. Use a platform like Sellfy for easy hosting, marketing, and sales

4. Launch strategically with emails, social media, and evergreen content

Launching a digital product doesn’t have to be complicated — with the right tools and framework, you can start selling in hours.